Google+ Vanity URLs Are Latest Good Reason to Start Engaging
Google announced this week that it will be rolling out vanity URLs for brands (first in a beta stage, then at an undetermined date on a widespread basis. This represents another step in Google’s...
View ArticleLast Call to Optimize Location Listings for Holiday Shopping
At this point you’re certainly aware of the increased importance location listings play in your marketing mix. Their increased visibility in search results (which is based on consumers’ ever-increasing...
View ArticleiPhone 5 Brings the Need for Responsive Design to the Forefront
Think that just because your site is optimized for previous generation iPhones that it will render perfectly in the new iPhone 5? Think again. As described here, the display upgrades in the iPhone 5...
View ArticleTake a Cue from Facebook & Start Attributing Your Offline Sales
There’s something ironic about a company who seeks to unify the world under its digital ecosphere embracing offline activity, but Facebook is doing it, and they’re quite wise to. The question is, will...
View ArticleGoogle’s New 7 Listing Results are More than a Cosmetic Change
Finally got your arms wrapped around stabilizing rankings in a post-Panda/Penguin/Venice world? Great, because Google has rolled out another major change that will impact your search strategy. Within...
View ArticleGoogle Makes an “Excellent” Move by Abandoning 30 Point Scale
A few months back, Google decided to use its acquisition of Zagat data to incorporate a 30 point rating system into its Google+ Local listings. The problem, as a wise man pointed out, was that a 30...
View ArticleNew Google SERP Layout – A Precursor To…
Google has once again made a change to the search landscape, this time shifting search filter options from the left rail of results to the top of the page just below the search field. They’ve already...
View Article3 Reasons Yahoo’s Cost-Per-Lead Ad Unit May Change Search in 2013
Yahoo is rolling out an interesting new ad unit, as seen in this SearchEngineLand article. The ad unit is being sold on a cost-per-lead basis, which sounds awesome. What doesn’t sound awesome is that...
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Google+ Local Listings Unveils Layout Update
We awoke today to an updated local listings layout from Google Upon first reaching a local page, the layout looks pretty similar, with the exception of a new panel at the top of the page featuring an...
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When High Visibility = High Vulnerability for Your Brand
You are overlooking a huge brand integrity issue in an extremely visible location. This may come as a surprise to you, because you’re probably spending significant time and money on ensuring your logos...
View ArticleVisit GearyLSF.com for the latest posts!
We’re still discussing all the latest happenings in the world of digital marketing, but we’re doing so over at our parent site, GearyLSF.com – visit now and bookmark the blog to stay on top of the...
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